Seyed abbas mousavi; Seyed yaghoub hoseini; Leila amiri
Volume 23, Issue 76 , January 2015, , Pages 59-80
Abstract
In recent years, much attention has been paid on customer citizenship behavior in the field of marketing. It is possible for customers to engage in a complex citizenship behaviors like those of employees to lead the organization in a particular direction. Customer citizenship behavior is influenced ...
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In recent years, much attention has been paid on customer citizenship behavior in the field of marketing. It is possible for customers to engage in a complex citizenship behaviors like those of employees to lead the organization in a particular direction. Customer citizenship behavior is influenced by many different factors. Considering the role and importance of customers for organizations’ survival, it is necessary for managers to understand the importance and position of those factors among customers. Based on reviewing previous studies, a conceptual model made, then, a set of questionnaire prepared and distributed among City Bank customers. The data collected from 503respondents analyzed by utilizing structural equation modeling. Results of this study confirmed the conceptual model presented and showed that the physical environment of the organization had a positive and significant Influence on customer citizenship behavior. In addition, the corporate reputation had positive and significant Influence on satisfaction, loyalty and commitment of customers. Also satisfaction, loyalty and commitment of customers had a positive and significant Influence on customer citizenship behaviors. Customer justice perception had no positive and significant effect on commitment and trust also; customer trust had no positive and significant effect on customer citizenship behavior
Seyed Yaghoub Hosseini; Seyed Abass Mousavi; Abolfazl Ebrahimi
Volume 21, Issue 67 , April 2012, , Pages 200-226
Abstract
The role of human resource management in achieving competitive advantage has been analyzed in the past studies. But fewer researches have been attempted on the compatibility between human resource management strategies and business Strategies and its impact on organizational Performance. It seems that ...
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The role of human resource management in achieving competitive advantage has been analyzed in the past studies. But fewer researches have been attempted on the compatibility between human resource management strategies and business Strategies and its impact on organizational Performance. It seems that absence of such compatibility in many companies could affect decreasingly on the performance. So we need more researches in this field. The aim of this study is surveying compatibility between human resource management strategies and business strategies and its impact on organizational performance. Statistic society of this research is companies located in special economic zone of Bushehr. The main hypothesis of this study is that we can promote organizational performance through creating compatibility between human resource management strategies and business strategies. The type of this research is applied in terms of purpose; its approach is quantitative in terms of research procedure. This study is based on library and survey method. Data have been analyzed through structural equation modeling (averages comparison method. The results show that the performance is higher in the companies with compatibility between human resource management strategies and business Strategies, in comparison with the companies that don’t have this compatibility
